Building relationship with others to help your marketing efforts

Marketing and Building Relationships

Tammy Durden, Business Coach
4 min readFeb 28, 2024

Recently I had an interesting meeting with someone. We had connected on Linkedin and she wanted us to get to know each other’s businesses better. As we sat there sharing, I was blessed and impressed, by meeting her. Something that I would not have had through an email or text or tweet. When you are marketing your business, remember it still comes back to building relationships.

I was reminded through this time together nothing replaces the face to face, one on one, relationship building. Thankfully with Zoom and other software, we can have the next best thing to in-person meetings.

Attention Span

In our fast-paced worlds, we want to rush through everything. Attention spans are getting less and less every day.

“The average human attention span is just 8.25 seconds, according to recent studies, 4.25 seconds less than in 2000.”

-Yitz Diena of Ambitions

Communicating

If we contact someone, whether we do it online or by phone, we feel that the job is done. “Just email me information and I will look it over and get back to you.” — how often have you heard this, or perhaps, even said this to someone on the other end of the telephone? Yet, how often does this type of communication end up in a true business connection?

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Tammy Durden, Business Coach

Hello, I love empowering women service based businesses to create, grow, or scale your business to fit your lifestyle not a life dictated by your business.