Why I Changed My Mind About Email Marketing
8 min readFeb 28, 2024
No discussion about marketing would be complete without email marketing. It took me many years to get on board with email marketing. I did not think email marketing was worth investing time let alone money into it. This was because, at the time, most of my clients came through social media or referrals. Let me tell you why I changed my mind about sending email marketing campaigns and some help for yours.